Barbara Muckermann - Kempinski Hotels | The Good Life Business Model, Asset-Heavy Plays & The Power of Heritage

“There are a lot of logos in this industry. Very few brands.” When Barbara Muckermann, CEO of Kempinski Hotels, drops a line like that at the Hotel Adlon Kempinski Berlin, you sit up straight. What's the difference between a real luxury brand and just a fancy logo, you may ask? In the latest SMACK episode, Fritz gets the unfiltered answer from Barbara. They're talking heritage, gravitas, and…