From Mom's Basement to Phil Knight's Attention: The Untold Eastbay Story with Founders Art and Rick

There are companies that sell shoes. And then there are companies that shape the way an entire generation experiences them. Eastbay was the latter... and most people have no idea how improbable the whole thing was. Art Juedes and Rick Gering started Eastbay out of a store in Wausau, Wisconsin. Two coaches with 16 years of combined college education, zero business courses between them, and a vision…