Naz Hamid: “Fade to Blue”

Naz talks about his latest redesign, which started as a response to the emerging of “AI” slop. But over time, it helped him reconnect with some older, deeper ideas. I paused to think about what I found inspiring at this time, and what feels fundamentally me. The answer lay in a mix of blueprints, indigo dyes, and selvedge denim. Add in some mid-century Americana via compartmentalized typography,…