SITB 257 - From Niche Idea to Nationwide Tour w/ Ryan Sterne

What happens when you take a Luke Combs singalong, drop it into a Calvin Harris-style DJ set, and turn it into a national touring brand? Boots ’N Beats is one of the fastest-growing live event concepts in North America right now — and today I’m joined by co-founder Ryan Sterne to break down how they scaled the idea across 50+ cities, what’s actually working in live event marketing right now, and…