Reframing Efficiency

In 2025, the US (and really, the world) witnessed the rise and fall of the Department of Government Efficiency, commonly known as DOGE. Efficiency already had a bit of a branding problem, and I don’t think DOGE did much to improve the situation. As an efficiency enthusiast, I have noticed two common associations folks make with the word “efficiency”: Layoffs: It’s no secret that large consulting…