FI028 - The Anti-List: The Customers You Must Stop Serving

In this episode, Bernd Geropp and Brian Creager explore the concept of the anti-list - an essential tool for founders to focus their business, improve margins, and achieve founder independence by systematically rejecting unsuitable customers and projects. Key Topics The concept of the anti-list and its importance How to identify customers and projects to reject The role of margins and focus in…