Brand Entity SEO : Understanding the evolving nature of keywords and AI searches / ep362

In this episode of the Digitally Overwhelmed Podcast, I'm breaking down one of the biggest shifts happening in SEO and online visibility right now: the move from keyword-based search to entity-based search. For years, SEO strategies focused heavily on keywords, rankings, and backlinks. But today, Google and AI-powered search engines understand much more than words, they understand people, brands,…