System Personas and UCD

An AI agent doesn&rsquo;t care about your brand guidelines. It cares whether you&rsquo;re useful. And how efficient. &#xA; User-centered design gets a new kind of user. Not a persona you write for a user, a system standing in the queue as one. &#xA; Also: screen readers, search spiders, and a word the web has been using since the nineties without noticing what it meant.