# shepard (blogs) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover shepard. Page: Feed: --- ## [EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search](https://www.nearmedia.co/ep-270-the-hidden-advantage-how-brand-awareness-decides-the-click-in-legal-search/) _2026-08-20 · Near Media · Near Media_ We end the brand-building series with Greg walking through our original research: the "Choosing a Lawyer" study of the Atlanta personal lawyer market. Survey data, ad-creative testing, and a user-testing combine to show how prior brand awareness steers online behavior and the final hire. ## [New Shepard Commemorative Tee V2](https://shop.blueorigin.com/products/new-shepard-commemorative-tee-v2) _2026-08-20 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 22.95 Soft crew neck tee with New Shepard on front and patch art from missions 36, 20, 26, 25, 21, 30, 32, 34, and 16 on back. Double needle hems and prewashed for durability and minimal shrinkage. Made of sustainably sourced 100% combed cotton. Gender neutral fit. ## [New Shepard Commemorative Tee V1](https://shop.blueorigin.com/products/new-shepard-commemorative-tee-v1) _2026-08-20 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 22.95 Soft crew neck tee with New Shepard on front and patch art from missions 19, 16, 31, 22, 18, 37, 33, 28, and 38 on back. Double needle hems and prewashed for durability and minimal shrinkage. Made of sustainably sourced 100% combed cotton. Gender neutral fit. ## [EP 269 - Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel](https://www.nearmedia.co/ep-269-tactics-for-building-a-local-brand-in-the-age-of-ai-search-an-agency-panel/) _2026-08-14 · Near Media · Near Media_ We close the run of solo interviews with a working session on what "brand" means for a local business and which tactics move the needle now that answers are generated, not just ranked. Join Paula French, Joy Hawkins, Andrew Shotland, and Matt McGee to explore the tactics that helped the most ## [NS-38 Mission Tee - Front](https://shop.blueorigin.com/products/ns-38-mission-tee-front) _2026-08-12 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 29.95 Soft, cotton tee with NS-38 graphic on front. Gender neutral fit. Please Note: This item is made to order with fulfillment anticipated within 5-7 business days. All items ordered with this shirt will ship together at that time. Made to order items are final sale and can not be returned or exchanged. ## [12oz Travel Mug](https://shop.blueorigin.com/products/12oz-travel-mug) _2026-08-12 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: Drinkware Price: 19.95 Stainless steel double wall construction with snap-on sip through lid for cold or hot liquids. Choose from laser etched New Shepard, New Glenn, Blue Moon, or Blue Ring wordmark. BPA free. Hand wash recommended. Please Note: This item is made to order with fulfillment anticipated within 5-7 business days. All items ordered with this mug will… ## [Brumate Hopsulator Trio](https://shop.blueorigin.com/products/brumate-hopsulator-trio) _2026-08-12 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: Drinkware Price: 39.95 Patented 3-in-1 technology: fitting 16oz cans, has a freezable adapter for 12oz cans and a BevLock™ lid to convert it into a 100% leakproof tumbler. Features Push-Lock™ technology to insert and remove cans without unscrewing the gasket, BevGuard™ insulation to keep drinks cold, and a non-slip base. Choose from laser etched New Shepard, New… ## [NS-36 Mission Tee - Front and Back](https://shop.blueorigin.com/products/ns-36-mission-tee-front-and-back) _2026-08-12 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 32.95 Soft, cotton tee with New Shepard on front and NS-36 graphic on back. Gender neutral fit. Please Note: This item is made to order with fulfillment anticipated within 5-7 business days. All items ordered with this shirt will ship together at that time. Made to order items are final sale and can not be returned or exchanged. ## [NS-35 Mission Tee - Front](https://shop.blueorigin.com/products/ns-35-mission-tee-front) _2026-08-12 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 29.95 Soft, cotton tee with NS-35 graphic on front. Gender neutral fit. Please Note: This item is made to order with fulfillment anticipated within 5-7 business days. All items ordered with this shirt will ship together at that time. Made to order items are final sale and can not be returned or exchanged. ## [NS-26 Mission Tee - Front and Back](https://shop.blueorigin.com/products/ns-26-mission-tee-front-and-back) _2026-08-12 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 32.95 Soft, cotton tee with New Shepard on front and NS-26 graphic on back. Gender neutral fit. Please Note: This item is made to order with fulfillment anticipated within 5-7 business days. All items ordered with this shirt will ship together at that time. Made to order items are final sale and can not be returned or exchanged. ## [Retro Grid Dungeon Crawler (Sponsored)](https://crawlproof.com/a/EATGljWhokWN) _2026-08-12 · **Sponsored**_ Retro grid movement with first-person combat, loot and skill-tree progression. ## [EP 268 - AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives](https://www.nearmedia.co/ep-268-ai-overviews-brand-search-local-seo-cyrus-shepard-on-earning-the-click-from-the-archives/) _2026-08-07 · Near Media · Near Media_ Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was good, why brand search keeps correlating with rankings, and what AI Overviews do to that ecosystem . ## [Start with Google, Alexa+ Local, SEO v. AEO, Local AI Varies, Chat UI Wins](https://www.nearmedia.co/start-with-google-alexa-local-seo-v-aeo-local-ai-varies-chat-ui-wins/) _2026-08-06 · Greg Sterling · Near Media_ Local Search Still Starts with Google According to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and trust. But regardless of what industry you're in, AI is probably somewhere in your customer's journey ## [EP 267 - You Can't Outspend a Bad Intake Experience: Brand-Building for Legal](https://www.nearmedia.co/ep-267-you-cant-outspend-a-bad-intake-experience-brand-building-for-legal/) _2026-07-30 · Near Media · Near Media_ Gyi Tsakalakis, of AttorneySync, joins us for Part 3 of our brand-building series — bringing the brand conversation down to earth in professional services, and specifically in legal, where a client hires once in a lifetime, can't judge quality, and every ad on the screen looks the same. ## [LSA-Max, ChatGPT + Yelp, Legal Karma, Google Self-Preferencing Fine](https://www.nearmedia.co/lsa-max-chatgpt-yelp-legal-karma-google-self-preferencing-fine/) _2026-07-24 · Greg Sterling · Near Media_ LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage all your Google advertising in one unified platform while keeping the pay-per-lead ## [EP 266 - Cyrus Shepard: What Local Brand Actually Means to Google and AI](https://www.nearmedia.co/ep-266-cyrus-shepard-what-local-brand-actually-means-to-google-and-ai/) _2026-07-22 · Near Media · Near Media_ Cyrus Shepard, founder of Zyppy, joins Greg Sterling and Mike Blumenthal for Part 2 of the Near Memo brand-building series — this time on the technical side: how Google and AI systems actually model a brand, and what a local business can do about it. ## [EP 265 - Decoding Local Branding with John Jantsch](https://www.nearmedia.co/ep-265-decoding-local-branding-with-john-jantsch/) _2026-07-16 · Near Media · Near Media_ We explore local branding with John Jantsch, examining how to build trust through offline distinctiveness, mine customer interviews to identify primary differentiators and leverage programmatic referral loops to thrive in this bold new world. All with an eye towards increasing profitability ## [Future of Websites, Review Abstracts, Search Shift, Apple Sues OpenAI](https://www.nearmedia.co/future-of-websites-review-abstracts-search-shift-apple-sues-openai/) _2026-07-16 · Greg Sterling · Near Media_ Local Websites in a Sea of Slop People increasingly feel that the "open web" is over. The web is now dominated by a small number of powerful "gatekeepers." Beyond this, more paywalls are going up, less traffic is being delivered by Google and AI slop is ## [EP 264 - Why Small Businesses Need 'Trust Artifacts' in the Age of AI Search Friction - Raj Singh, Mozilla](https://www.nearmedia.co/ep-264-why-small-businesses-need-trust-artifacts-in-the-age-of-ai-search-friction-raj-raj-singh-mozilla/) _2026-07-10 · Near Media · Near Media_ Discover why small business websites are shifting from growth engines to "trust artifacts" to battle AI search friction, click fraud, and generative slop. ## [West Texas Tee](https://shop.blueorigin.com/products/west-texas-tee) _2026-06-05 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 19.95 Soft crew neck tee with West Texas graphic on back and feather on left chest. Double needle hems and prewashed for durability and minimal shrinkage. Made of sustainably sourced 100% combed cotton. Gender neutral fit. ## [Licensed Dispensaries, Pay with Crypto (Sponsored)](https://crawlproof.com/a/LgIKC5OUPdZF) _2026-06-05 · **Sponsored**_ Search verified licensed dispensaries and pay with Bitcoin, Lightning, or stablecoins. ## [NS-22 Womens Tee](https://shop.blueorigin.com/products/ns-22-womens-tee) _2026-05-27 · Blue Origin Shop_ Vendor: Blue Origin Shop Type: T-Shirts Price: 24.95 Soft, cotton blend tee with New Shepard NS-22 graphic.