“Like Them, but Better.” It’s Not.

🫧 Open on Bubbles A social media strategy focused entirely on the competition is in bad taste. There is nothing wrong with highlighting your strengths in comparison to theirs, but it becomes exhausting when that is your entire message. I want to choose your product because of its unique proposition, not because “it’s like … but better.” It eats away at your brand and, honestly, it’s off-putting.…