Three Things That Made McDonald’s Pakistan’s IMA 2026 Showcase an Iconic Moment

1. The Golden Arches found a new stage. At IMA 2026, held at Expo Centre Lahore, McDonald’s Pakistan moved from serving meals to serving looks. In a first-of-its-kind collaboration with the School of Art & Design, Superior University, the brand invited young designers to transform its globally recognizable identity into original fashion expressions, bringing together ... Read more The post Three…