Inside The Billion-Dollar Celebrity Liquor Brand Industry w/ Trump Vodka’s Nick Arenas

Building a billion-dollar brand takes more than a good product.In this episode, we sit down with Nick Arenas to break down the real formula behind successful liquor brands, celebrity-backed products, and the business strategy that separates brands that disappear from brands that dominate.From the science of the product itself to packaging, distribution, branding, story, celebrity influence, retail…