The VAST Data Marketing Machine: When Tech Journalism Becomes Promotional Content

Blocks and Files published an article by Chris Mellor on December 11, 2025, titled &ldquo;The Nature of the VAST Data Beast&rdquo; [1]. The piece reads less like journalism and more like a press release translated into third-person prose. Mellor&rsquo;s history of uncritical vendor coverage continues a troubling pattern where marketing narratives replace technical analysis. It presents…