What If The Struggle Is Building Your Why

The Erie County Fair is over, and we’re back home with that strange mix of relief, gratitude, and frustration you only get after a long road run. We went in with big goals for Loud Proud American, fought through two straight weeks of travel, and still watched sales fall far short of what we expected. Add in wild storms, shelter-in-place alerts, and a crowd that showed up but didn’t spend, and you…