How is SEO Changing in 2026?

You may have seen the length of this article and thought it would be better to summarise it using AI. That would be a good reflection of what SEOs are dealing with as we move towards a new year. Less attention, more summaries, and less clicks. AI is everywhere whether you like it or not, and brands are suffering from a loss of traffic. I don’t think it’s that users have shorter attention spans,…