Do You Really Have a Marketing Problem? How to Diagnose What's Hurting Your Move Ins

If you are treating the wrong problem, you are spending time, money, and energy in the wrong place. And that is costing you occupancy. When residents are not moving in, the first reaction for many senior living owners is, "I need more marketing." But what if marketing isn't actually the problem? Here is the truth, and I say this with love...most of the time, it is not a marketing problem. It is a…