Case Study: The Hospital Referral Relationship That Outlasted My Job

Referral relationships are rarely built through one conversation, one brochure drop, or one lunch-and-learn. In this case study episode, how I turned a locked hospital floor into one of my most reliable referral sources is broken down, not through a brochure or a business card, but through months of consistent, unglamorous relationship building. If you've been waiting on referrals to just happen,…