BTS & ARMY: Inside a self-sustaining global brand ecosystem | Overthinker's Anonymous | EP 01

Did BTS just prove that fandom is more powerful than industry validation? In this first episode of Overthinker's Anonymous, Richa and Renil unpack BTS's decision to opt out of the Grammy Awards, the record-breaking success of Arirang, and the rise of ARMY as one of the world's most powerful fan-driven ecosystems. From brand equity and digital communities to music, marketing, and cultural…