[HIATUS] The Cancer Mavericks EP6: Lights, Camera… Colonoscopy: Cancer Mavericks Go to Hollywood

In 2000 , Katie Couric underwent a live colonoscopy on national television following the death of her husband, Jay Monahan , from colorectal cancer at age 42 . The broadcast demystified a procedure many Americans feared, led to an estimated 20% increase in colonoscopy screenings, and became one of the clearest examples of how public storytelling can change healthcare behavior. This episode…