Season 7, Episode 30: MDM Mailbag #8 (with Thomas Petit)

For the eighth installment of the MDM Mailbag series , I am joined by independent app growth consultant and advisor Thomas Petit . As a reminder: guests for MDM Mailbag episodes of the podcast are practitioners, and questions are sourced directly from the MDM community. Thomas and I discuss the current state of measurement, the necessity of incrementality testing, and the challenges of scaling…