The Psychology of School Branding: How Confirmation Bias Works in Your Favor

Have you ever walked into a school and instantly thought, ‘Wow, they really take pride in this place’ ( just from the logo, colors, or displays)? That’s confirmation bias in action: you believe something, see clues that support it, and your judgment locks in. Let’s face it. People bring preconceptions. They’ll interpret everything based on those first impressions, consciously or not. That’s why…