Guest lecture by Prof. Eric van Heck: understanding business phenomena with case study research

“Why do some companies excel while others struggle?” This thought-provoking question was posed by Prof. Dr. Eric van Heck, the Chaired Professor of Information Management and Markets at the Rotterdam School of Management (RSM), Erasmus University, during his guest lecture for the Business Research Methods (BRM) class at School of Business Management, Institut Teknologi Bandung […] The post Guest…