Andrew Yaffe: Lessons from a new CEO on scaling Dude Perfect

In this episode of On Stage, Andrew Yaffe, CEO of Dude Perfect, joins Bret McCormick, Staff Reporter at Sports Business Journal , for a conversation about how one of the world's most recognizable creator brands is redefining sports fandom for a new generation. Recorded in June 2026 at SBJ's Brand Innovation Summit in Chicago , the discussion explores Dude Perfect's remarkable evolution—from five…