Jess Smith: Building a Modern Sports Franchise

In this episode of On Stage, Jess Smith, President of the Golden State Valkyries, joins Jenn Azara, Director of Tech & Women's Sports Content at Sports Business Journal , for a conversation about launching one of the most successful expansion franchises in professional sports. Recorded at SBJ's Tech Week in New York City in May 2026 , the discussion explores how the Valkyries have blended…