AUDIO ACADEMY | Stop Writing For The Client, Start Writing For The Customer

For more than 30 years, Geoff Bickerton has been helping businesses create radio advertising that actually works. But after thousands of commercials, his philosophy has become remarkably simple: Stop writing for the client and start writing for the customer. In this episode of Audio Academy, Geoff shares why so many ads miss the mark - not because they're badly written, but because they're focused…