Personal brands vs expert brands and their respective shelf lives [SAF #191]

“I need to prepare my exit. I always knew this business wouldn’t last forever because personal brands have a shelf life.” — I heard a variation of this statement from three different and very popular people in a similar niche to me recently. And it gave me pause. OK, first off, it gave me anxiety [ ] The post Personal brands vs expert brands and their respective shelf lives [SAF #191] appeared…