How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney Cloos

In B2B marketing, understanding buyer behavior has never been more complex. With AI, evolving content consumption, and diverse intent signals, marketers need new approaches to identify the right accounts and engage them effectively. In this episode, Putney Cloos , CMO at Bombora , dives into the changing world of intent data and how B2B companies can use it to make smarter decisions. Putney shares…