Marketing the Marketing Department to Ensure a Seat at the Leadership Table

Terri Giltner is NCMPR's 2025 Petrizzo Award winner, which recognizes a career of achievement in community college marcom and PR. Terri was CMO at the Kentucky Community & Technical College System for nearly 20 years, and she discusses the importance of data-driven marketing and how to market your marketing department to ensure it has a seat at the leadership table.