#111: Mark Cox: How to Learn to Love Selling (Even If Sales Wasn't Your Choice)

He closed a single deal worth $1 billion. Named one of the world's top sales consultants two years running. And he reckons most salespeople are still doing it completely wrong. This week on Rural Sales Success we sit down with Mark Cox. Here's what we get into: → Why modern selling has nothing to do with pitching or persuading → The one question every farmer will ask you - and how NOT to answer it…