#117: Nir Eyal: Beliefs Are Tools, Not Truths - Here's How To Swap Them

Nir Eyal has spent his career studying why people do what they do - and he'd come to a frustrating conclusion. He'd handed readers the answer to distraction on a silver platter, and most of them still didn't act on it. Knowing what to do wasn't enough. Wanting the outcome wasn't enough. Something further upstream was making the decision. That something is belief: convictions you never consciously…