Can a Group of California Growers Make Cantaloupe Fruit of Summer?

DINUBA, Calif. — California cantaloupe growers have a unified goal this summer: convince a generation raised on smoothies, snack boards and TikTok food trends that cantaloupe deserves a permanent spot in their shopping carts. To accomplish this, the California Cantaloupe Advisory Board (CCAB) has launched one of the industry’s most ambitious consumer marketing efforts to […] The post Can a Group…