[Everyday Money #4] The $0 CAC consumer finance product: is it possible?

Today for "Everyday Money #4" : -- For a long time, consumer finance has rested on a familiar assumption: growth costs money, and user acquisition is usually one of the biggest line items. If a company wants to scale, it tends to pay for that growth through ads, incentives, referrals, or distribution deals. That is why the idea of a $0 CAC consumer finance product is so compelling. The closest…