The Ken on Win/Loss and Robert on AI Search Episode

This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis. They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years. Then, Ian moves to our virtual bar, The Rose and Rockstar, and…