The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026. They share 5 f’in’ things they take from his research are: Financial literacy is a required skill The role of the CMO is changing Where the buyer is versus where we pretend they are The…