The Whispered Brand Voice and Boundary Spanners Episode

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline They discuss: A brand voice guide is only useful if it becomes a habit AI makes brand discipline more important, not less Voice and tone belong to everyone, not just the brand team Make guidance…