From Lifts to Livestreams: Meet Skiing’s Next Generation

Our sport is at the beginning of a generational handoff—for the first time, a cohort of new skiers and riders are arriving to the mountains fully fluent in a digital world where community and identity are often built first online and reinforced later in person. As Vail Resorts launches new young adult pricing for our 2026/27 Epic Pass products, CEO Rob Katz sits down with content creator Grace…