Connection Is a Contact Sport. Here's How to Play It. (Step 5 of 7)

You've defined your payoff. You know your math. You've identified your audience. You've picked your channel. Now what? Now you actually talk to people. This is Step 5 in our 7-part series on scaling your coaching business from one-to-one to one-to-many. And this is the step most coaches skip entirely, or confuse with selling. Connection is not selling. It is not coaching in the DMs. It is the…