Maslow's Mountain Pt. 5: The Avatar Problem - Why You're Not Getting Enough Clients

You think you know who your avatar is. You're probably wrong. Not because you haven't thought about it. Not because you lack experience or expertise. But because most coaches are describing their avatar from the top of the mountain, in language that makes total sense to them and zero sense to the person at the base. That is the avatar problem. And it is not the avatar's problem. It's yours. In…