Getting Started: Building an AI-Ready Mindset and Strategy

Most health care marketing teams aren't starting from zero. They're already experimenting with AI. The challenge is moving from "AI when I think of it" to "AI first." Lacey Reichwald, Director of Marketing at Aha Media Group, will discuss how marketing, digital, and strategy leaders can better understand where they are on the AI adoption curve, where their peers are, and how to build the internal…