# rising star (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover rising star. Page: Feed: --- ## [From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines](https://www.shsmd.org/education/podcast?segitem=69384-from-guidance-to-advocacy-how-mentorship-and-sponsorship-strengthen-healthcare-leadership-pipelines) _2026-08-21 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ How do great leaders help emerging talent move beyond development and into opportunity? In this episode, executive leaders Melissa Fors Shackelford, Terri Flood, and Jhaymee Tynan explore the powerful connection between mentorship and sponsorship, and why both are essential for building strong health care marketing leadership pipelines. Learn practical strategies for advancing high-potential… [Listen](https://support.doctorpodcasting.com/download/69384/shsmd/smd202.mp3) ## [Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene](https://www.shsmd.org/education/podcast?segitem=69183-resilience-in-real-time-navigating-crisis-communications-during-hurricane-helene) _2026-08-13 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Strategic Communications Officer for Ballad Health, shares firsthand lessons from Hurricane Helene, revealing how her team navigated catastrophic flooding, supported leaders and staff, and delivered transparent communication during a rapidly evolving… [Listen](https://support.doctorpodcasting.com/download/69183/shsmd/smd197.mp3) ## [Building a SLMO That Aligns Strategy, Data, Execution](https://www.shsmd.org/education/podcast?segitem=69338-building-a-slmo-that-aligns-strategy-data-execution) _2026-08-12 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Want to build a Service Line Management Office (SLMO) that actually aligns strategy, data, and execution across a growing health system? Stephanie Jackson, Vice President, Service Lines at Tampa General Hospital, and Michael Parsons, Sr. Administrator, Service Line Strategic Operations at Tampa General Hospital, walk through Tampa General’s approach as it expanded from eight service lines to… [Listen](https://support.doctorpodcasting.com/download/69338/shsmd/smd201.mp3) ## [9 Lessons from a Values-Driven Culture](https://www.shsmd.org/education/podcast?segitem=69225-9-lessons-from-a-values-driven-culture) _2026-08-07 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In this episode, leaders from Dayton Children’s share nine lessons from their journey to bring refreshed values to life through storytelling, leadership engagement, recognition, and strategic communication. Discover practical ideas for strengthening alignment, fostering pride and belonging, and creating a workplace culture where employees feel connected to a shared purpose. [Listen](https://support.doctorpodcasting.com/download/69225/shsmd/smd199.mp3) ## [Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care](https://www.shsmd.org/education/podcast?segitem=69280-essentials-of-measuring-marketing-campaign-effectiveness-and-roi-in-health-care) _2026-08-07 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In this episode, experts from Johns Hopkins Medicine break down the essentials of measuring campaign effectiveness and ROI, from connecting marketing leads to patient conversions through HIPAA-compliant data strategies to building dashboards that tell a compelling performance story. Tune in for practical guidance on campaign setup, data modeling, and analytics frameworks that help prove… [Listen](https://support.doctorpodcasting.com/download/69280/shsmd/smd200.mp3) ## [Getting Started: Building an AI-Ready Mindset and Strategy](https://www.shsmd.org/education/podcast?segitem=69211-getting-started-building-an-ai-ready-mindset-and-strategy) _2026-07-17 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Most health care marketing teams aren't starting from zero. They're already experimenting with AI. The challenge is moving from "AI when I think of it" to "AI first." Lacey Reichwald, Director of Marketing at Aha Media Group, will discuss how marketing, digital, and strategy leaders can better understand where they are on the AI adoption curve, where their peers are, and how to build the internal… [Listen](https://support.doctorpodcasting.com/download/69211/shsmd/smd198.mp3) ## [Unlocking the Power of Health Care Data: Data Analytics and Visualizations That Drive Strategic Growth](https://www.shsmd.org/education/podcast?segitem=69158-unlocking-the-power-of-health-care-data-data-analytics-and-visualizations-that-drive-strategic-growth) _2026-07-10 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Children’s Nebraska transformed fragmented data into a strategic asset by creating a centralized data warehouse and executive-facing Power BI dashboards. In this episode, learn how the organization unified claims, financial, scheduling, and demographic data to deliver real-time insights, strengthen decision-making, and fuel growth across the enterprise. [Listen](https://support.doctorpodcasting.com/download/69158/shsmd/smd196.mp3) ## [You Can’t Market What You Haven’t Built](https://www.shsmd.org/education/podcast?segitem=69040-you-can-t-market-what-you-haven-t-built) _2026-06-30 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Many health systems talk about population health. But very few have done the hard work to make it real, and even fewer know how to translate it into a brand patients actually understand and trust. This podcast explores a critical but often overlooked truth in healthcare marketing: you can’t communicate a promise your organization isn’t operationally ready to deliver. Listeners will gain a clear… [Listen](https://support.doctorpodcasting.com/download/69040/shsmd/smd192.mp3) ## [From Acquisition to Acceptance: Building Awareness & Preference in New Communities](https://www.shsmd.org/education/podcast?segitem=69099-from-acquisition-to-acceptance-building-awareness-preference-in-new-communities) _2026-06-26 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ How do you build trust and brand preference when a hospital joins a larger system—especially in communities that value their local identity? In this episode, Cody Albert and Christina Thompson of OhioHealth share real-world insights on using research, strategic communication, and community engagement to guide hospitals through early integration with clarity and confidence. Learn practical… [Listen](https://support.doctorpodcasting.com/download/69099/shsmd/smd193.mp3) ## [Women in Leadership | Sommer Kleweno Walley, CEO of Harborview Medical Center](https://www.shsmd.org/education/podcast?segitem=68749-women-in-leadership-sommer-kleweno-walley-ceo-of-harborview-medical-center) _2026-04-20 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Ever wonder how a speech pathologist transitions to a CEO role in a major medical institution? Sommer Kleweno Walley shares her unique career trajectory and the critical choices that shaped her path. Learn how she harnessed clinical experience to lead effectively in the hospital environment. Learn more about Sommer Kleweno Walley [Listen](https://support.doctorpodcasting.com/download/68749/shsmd/smd191.mp3) ## [8.1% APY Plus Free Stock (Sponsored)](https://crawlproof.com/a/HzgzWRJPdNuy) _2026-04-20 · **Sponsored**_ Claim 8.1% APY and up to $1,030 in SK hynix and Nvidia stock. ## [Women in Leadership - Tracey Lewis Taylor, COO at El Camino Health](https://www.shsmd.org/education/podcast?segitem=67961-women-in-leadership-tracey-lewis-taylor-coo-at-el-camino-health) _2026-03-04 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In this episode, join us as we explore the inspiring journey of Tracey Lewis Taylor, Chief Operating Officer at El Camino Health. Tracy shares her remarkable experiences in health care, the importance of mentorship, and how learning from every step along the way shaped her leadership qualities. Discover how you can apply these insights to your professional path in healthcare. [Listen](https://support.doctorpodcasting.com/download/67961/shsmd/smd190.mp3) ## [Women in Leadership - Callie Dobbins](https://www.shsmd.org/education/podcast?segitem=67795-women-in-leadership-callie-dobbins) _2026-01-16 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Join us for an inspiring episode featuring Callie Dobbins, RN, MSN, NEA-BC, Senior Vice President of Children's at Atrium Health. Discover how she transitioned from clinical care to leadership, emphasizing the importance of teamwork and strategic vision in healthcare. Learn valuable insights on advocating for a supportive environment for future healthcare leaders. Don't miss this impactful… [Listen](https://support.doctorpodcasting.com/download/67795/shsmd/smd189.mp3) ## [It’s Elementary, Dear Watson: Marketing Innovation Hiding in Plain Sight](https://www.shsmd.org/education/podcast?segitem=67460-it-s-elementary-dear-watson-marketing-innovation-hiding-in-plain-sight) _2025-12-31 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In this episode, we reveal how health care marketers can uncover hidden opportunities by looking inward and identifying overlooked organizational strengths. Through real-world case studies and executive insights, this episode offers practical tools to drive innovation, reinvigorate brand strategy, and prepare for future market shifts. [Listen](https://support.doctorpodcasting.com/download/67460/shsmd/smd186.mp3) ## [Rebranding at Corewell Health: Survey Says... Success!](https://www.shsmd.org/education/podcast?segitem=67451-rebranding-at-corewell-health-survey-says-success) _2025-12-31 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share strategies, lessons learned, and practical tools for navigating large-scale brand transitions in complex health care environments. [Listen](https://support.doctorpodcasting.com/download/67451/shsmd/smd185.mp3) ## [Designing for Impact: Transforming Health Care Through Experience, Service, and Human Insight](https://www.shsmd.org/education/podcast?segitem=66911-designing-for-impact-transforming-health-care-through-experience-service-and-human-insight) _2025-12-26 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Join experts from Risant Health as they explore how human-centered design is transforming healthcare. Learn how empathy, innovation, and collaboration are creating more compassionate and effective care systems through real-world stories and strategies. [Listen](https://support.doctorpodcasting.com/download/66911/shsmd/smd173.mp3) ## [Navigating Thought Leadership in a Politically Charged Environment](https://www.shsmd.org/education/podcast?segitem=67444-navigating-thought-leadership-in-a-politically-charged-environment) _2025-12-19 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In this episode, we explore how health care communicators can guide organizations through shifting policies and public skepticism by building agile, personalized thought leadership strategies. Shannon McCormick and Jeb Phillips share how Nationwide Children’s Hospital identifies and empowers diverse leaders to influence clinical, research, and policy conversations while aligning advocacy with… [Listen](https://support.doctorpodcasting.com/download/67444/shsmd/smd178.mp3) ## [Branding from the Bottom Up – The Benefits of Engaging and Utilizing Brand Ambassadors](https://www.shsmd.org/education/podcast?segitem=67461-branding-from-the-bottom-up-the-benefits-of-engaging-and-utilizing-brand-ambassadors) _2025-12-16 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ This episode dives into how health systems can harness the power of Brand Ambassadors to drive internal engagement, build trust, and support major brand transformations. Hear how Powers Health empowered over 200 ambassadors to champion their rebrand, creating authentic connections and fueling effective internal communications. [Listen](https://support.doctorpodcasting.com/download/67461/shsmd/smd187.mp3) ## [Shaping Perceptions and Powering the Pipeline](https://www.shsmd.org/education/podcast?segitem=67446-shaping-perceptions-and-powering-the-pipeline) _2025-12-12 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Discover how healthcare advertisers can boost campaign performance using data-driven strategies and audience precision at scale. Jeanette Geer from Spectrum Reach shares insights from new research, revealing how TV drives engagement and how to reach your ideal audience with confidence. [Listen](https://support.doctorpodcasting.com/download/67446/shsmd/smd180.mp3) ## [From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI](https://www.shsmd.org/education/podcast?segitem=67445-from-insights-to-impact-transforming-health-care-marketing-with-cdps-for-enhanced-roi) _2025-12-05 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns. [Listen](https://support.doctorpodcasting.com/download/67445/shsmd/smd179.mp3) ## [Donna Teach | 2025 Leadership Excellence Award Recipient](https://www.shsmd.org/education/podcast?segitem=67449-donna-teach-2025-leadership-excellence-award-recipient) _2025-11-18 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Donna Teach is the SHSMD Leadership Excellence Award Recipient. The SHSMD Leadership Excellence Award honors outstanding leaders who have contributed to the field of health care strategy, including marketers, strategic planners, business developers and communications/PR leaders—individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement. [Listen](https://support.doctorpodcasting.com/download/67449/shsmd/smd183.mp3) ## [profullstack on Ko‑fi (Sponsored)](https://crawlproof.com/a/raqCfjGo3grI) _2025-11-18 · **Sponsored**_ Open the creator's Ko‑fi page. ## [Meet Nardeep Singh | 2025 Rising Star Awardee](https://www.shsmd.org/education/podcast?segitem=67448-meet-nardeep-singh-2025-rising-star-awardee) _2025-11-17 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Nardeep Singh is one of 4 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership. [Listen](https://support.doctorpodcasting.com/download/67448/shsmd/smd182.mp3) ## [Lacey Reichwald | 2025 Rising Star Awardee](https://www.shsmd.org/education/podcast?segitem=67450-lacey-reichwald-2025-rising-star-awardee) _2025-11-17 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Lacey Reichwald is one of 4 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership. [Listen](https://support.doctorpodcasting.com/download/67450/shsmd/smd184.mp3) ## [Khrista Boster | 2025 Rising Star Awardee](https://www.shsmd.org/education/podcast?segitem=67447-khrista-boster-2025-rising-star-awardee) _2025-11-14 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Khrista Boster is one of 4 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership. [Listen](https://support.doctorpodcasting.com/download/67447/shsmd/smd181.mp3) ## [Building Culture Through Communication: Engaging Your Health Care Workforce](https://www.shsmd.org/education/podcast?segitem=67443-building-culture-through-communication-engaging-your-health-care-workforce) _2025-10-30 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ This episode explores how Acenda Integrated Health tackled workforce engagement challenges using its “Educate, Engage, Repeat” strategy. Learn how multi-channel communication and employer branding helped build a stronger culture and improve retention across a mobile healthcare workforce. [Listen](https://support.doctorpodcasting.com/download/67443/shsmd/smd177.mp3) ## [Creating a Robust ASC Strategy to Strengthen Physician Alignment, Improve Patient Access and Increase System Margin](https://www.shsmd.org/education/podcast?segitem=67462-creating-a-robust-asc-strategy-to-strengthen-physician-alignment-improve-patient-access-and-increase-system-margin) _2025-10-30 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In this episode, we explore how El Camino Health and The Innova Group built a data-driven ambulatory surgery strategy to strengthen physician alignment, expand patient access, and improve system margins. Using claims data, financial modeling, and targeted outreach, they share a replicable framework for identifying ASC opportunities and aligning strategic growth with operational and capital… [Listen](https://support.doctorpodcasting.com/download/67462/shsmd/smd188.mp3) ## [Getting Strategy Off the Shelf and Into the Healthcare Workplace](https://www.shsmd.org/education/podcast?segitem=67092-getting-strategy-off-the-shelf-and-into-the-healthcare-workplace) _2025-10-10 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Discover how Children’s Nebraska transformed its complex strategic plan into a dynamic, actionable roadmap that engages employees and drives meaningful results. Learn how champion-led goals, streamlined success metrics, and a mission-aligned framework are helping the organization thrive in a post-pandemic healthcare landscape. [Listen](https://support.doctorpodcasting.com/download/67092/shsmd/smd176.mp3) ## [How to Work a Room: Networking Tips for the Modern Era](https://www.shsmd.org/education/podcast?segitem=66908-how-to-work-a-room-networking-tips-for-the-modern-era) _2025-09-12 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Feeling awkward at networking events? You’re not alone. Join Lindsay Carrillo of UCI Health as she explores the psychology behind social anxiety and why so many of us struggle with in-person interactions. She’ll share practical strategies to help you prepare for events, approach conversations with confidence, and build meaningful connections. Whether you're a physician, a leader, or just someone… [Listen](https://support.doctorpodcasting.com/download/66908/shsmd/smd172.mp3) ## [Focus on Findability: Thinking Beyond Search in the Age of AI](https://www.shsmd.org/education/podcast?segitem=67039-focus-on-findability-thinking-beyond-search-in-the-age-of-ai) _2025-08-25 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing. [Listen](https://support.doctorpodcasting.com/download/67039/shsmd/smd175.mp3) ## [Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach](https://www.shsmd.org/education/podcast?segitem=66933-micro-influencers-vs-brand-podcasts-humanizing-health-brands-and-build-authentic-partnerships-the-pelvis-party-approach) _2025-08-08 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics. In this episode, we explore how “The Pelvis Party” campaign used micro-influencers to humanize health messaging, foster deeper engagement, and create meaningful partnerships that go beyond traditional branded content. [Listen](https://support.doctorpodcasting.com/download/66933/shsmd/smd174.mp3) ## [It Takes a Comm-Unity: How Communications Can Advance Environmental Sustainability Initiatives and Create a Greener Tomorrow](https://www.shsmd.org/education/podcast?segitem=66853-it-takes-a-comm-unity-how-communications-can-advance-environmental-sustainability-initiatives-and-create-a-greener-tomorrow) _2025-07-25 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ As the health care sector confronts its environmental impact, communication professionals are stepping up to drive sustainability forward. In this episode, we explore how strategic messaging, stakeholder engagement, and storytelling can empower health organizations to reduce emissions, improve public health, and lead the charge toward a greener future. [Listen](https://support.doctorpodcasting.com/download/66853/shsmd/smd171.mp3) ## [Follow Releases, Get Reminders (Sponsored)](https://crawlproof.com/a/r4G5vGy6q3HN) _2025-07-25 · **Sponsored**_ Follow a genre or a name and receive reminders on release day — free. ## [Harnessing the Power of Integrated Data](https://www.shsmd.org/education/podcast?segitem=66815-harnessing-the-power-of-integrated-data) _2025-07-18 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In today’s data-driven healthcare landscape, integrating diverse data sources into dynamic dashboards is transforming how organizations identify market opportunities and optimize provider deployment. Join us as we explore a compelling case study from Washington University School of Medicine, showcasing how Power BI dashboards are used to drive strategic decisions, improve access to care, and… [Listen](https://support.doctorpodcasting.com/download/66815/shsmd/smd170.mp3) ## [Women in Leadership - Danielle Gathje](https://www.shsmd.org/education/podcast?segitem=66634-women-in-leadership-danielle-gathje) _2025-07-02 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In our latest Women in Leadership episode, Danielle Gathje reflects on her remarkable career and the lessons she's learned along the way. From navigating gender bias to advocating for herself and others, Danielle's story is an inspiring reminder that resilience, positivity, and strong support systems are crucial for success in healthcare. [Listen](https://support.doctorpodcasting.com/download/66634/shsmd/smd169.mp3) ## [The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy](https://www.shsmd.org/education/podcast?segitem=66492-the-poet-s-keys-a-guide-to-unlocking-innovation-in-health-care-strategy) _2025-05-15 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive advantage in the health care industry. Discover how embracing these strategies can help health care professionals navigate an ever-evolving landscape and lead their organizations to… [Listen](https://support.doctorpodcasting.com/download/66492/shsmd/smd168.mp3) ## [From Communicator to CEO](https://www.shsmd.org/education/podcast?segitem=66021-from-communicator-to-ceo) _2025-04-25 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO. [Listen](https://support.doctorpodcasting.com/download/66021/shsmd/smd167.mp3) ## [Women in Leadership: Jennifer Nickoles](https://www.shsmd.org/education/podcast?segitem=65939-women-in-leadership-jennifer-nickoles) _2025-02-12 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and after she completed her undergraduate studies at Johns Hopkins, she began her career in facilities management. Transitioning through the finance… [Listen](https://support.doctorpodcasting.com/download/65939/shsmd/smd166.mp3) ## [Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are](https://www.shsmd.org/education/podcast?segitem=65359-mastering-patient-engagement-a-research-backed-approach-to-meeting-patients-where-they-are) _2025-01-17 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session will learn about patient expectations in healthcare brand relationships and receive real-world marketing strategies, along with a free copy of the consumer health and wellness research study. [Listen](https://support.doctorpodcasting.com/download/65359/shsmd/smd162.mp3) ## [Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain](https://www.shsmd.org/education/podcast?segitem=65721-marketing-personalization-in-healthcare-unveiling-the-wizard-behind-the-curtain) _2025-01-10 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth aims to showcase a viable solution for overcoming these challenges, providing clarity amid the confusion surrounding personalization in healthcare marketing. [Listen](https://support.doctorpodcasting.com/download/65721/shsmd/smd161.mp3) ## [Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors](https://www.shsmd.org/education/podcast?segitem=65357-using-the-power-of-strong-healthcare-brand-to-minimize-disruption-from-new-competitors) _2025-01-03 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfaction and recognition. UPMC will share data on rural market challenges and patient care preferences, addressing broader trends like consumerism, patient engagement, and healthcare innovation. [Listen](https://support.doctorpodcasting.com/download/65357/shsmd/smd160.mp3) ## [Beat the Workforce Blues: How to Tackle Your Health System’s Biggest Problem](https://www.shsmd.org/education/podcast?segitem=65358-beat-the-workforce-blues-how-to-tackle-your-health-system-s-biggest-problem) _2024-12-27 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ With a looming shortage of over 4 million healthcare workers, this session explores how a marketing-first approach can enhance recruitment strategies to meet community needs. Sheppard Pratt's successful recruitment tactics, rooted in ROI-driven marketing and collaboration with internal stakeholders, will be highlighted as actionable examples for other health systems. [Listen](https://support.doctorpodcasting.com/download/65358/shsmd/smd159.mp3) ## [Diving Deeper Into 2025 Trends: GenAI, Influencer Marketing & Healthcare Retailization](https://www.shsmd.org/education/podcast?segitem=65552-diving-deeper-into-2025-trends-genai-influencer-marketing-healthcare-retailization) _2024-12-06 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon from Goodway Group will dive into these trends, what they mean for your healthcare organization, and strategic ways you can capitalize on each trend in your marketing campaigns this upcoming… [Listen](https://support.doctorpodcasting.com/download/65552/shsmd/smd164.mp3) ## [Women in Leadership: Keeli John](https://www.shsmd.org/education/podcast?segitem=65560-women-in-leadership-keeli-john) _2024-12-05 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, Corporate Director of Planning, Design & Construction for Emory Healthcare. [Listen](https://support.doctorpodcasting.com/download/65560/shsmd/smd165.mp3) ## [Rural Healthcare Roundtable](https://www.shsmd.org/education/podcast?segitem=64962-rural-healthcare-roundtable) _2024-11-22 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Join Sara Meyer, Khrista Boster, and Diane Markham as they discuss their Rural Marketing Group. [Listen](https://support.doctorpodcasting.com/download/64962/shsmd/smd155.mp3) ## [SHSMD Rising Star Award; Tim McMahon](https://www.shsmd.org/education/podcast?segitem=65353-shsmd-rising-star-award) _2024-11-19 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Meet Tim McMahon, one of SHSMD's 2024 Rising Stars. [Listen](https://support.doctorpodcasting.com/download/65353/shsmd/smd157.mp3) ## [SHSMD Rising Star Award: Rachel J. Lott](https://www.shsmd.org/education/podcast?segitem=65354-shsmd-rising-star-award-rachel-j-lott) _2024-11-19 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Meet Rachel Lott, one of SHSMD's Rising Star Awardees. [Listen](https://support.doctorpodcasting.com/download/65354/shsmd/smd158.mp3) ## [How to Find The Right Patients When Viewership Is So Fragmented](https://www.shsmd.org/education/podcast?segitem=65431-how-to-find-the-right-patients-when-viewership-is-so-fragmented) _2024-11-11 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragmentation by simplifying audience aggregation and… [Listen](https://support.doctorpodcasting.com/download/65431/shsmd/smd163.mp3) ## [Designing Ambulatory Pricing Strategies in a Competitive Marketplace](https://www.shsmd.org/education/podcast?segitem=64773-designing-ambulatory-pricing-strategies-in-a-competitive-marketplace) _2024-10-10 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships. [Listen](https://support.doctorpodcasting.com/download/64773/shsmd/smd156.mp3) ## [The Future of SHSMD: Evan Williams](https://www.shsmd.org/education/podcast?segitem=64958-the-future-of-shsmd-evan-williams) _2024-10-10 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engagement. Tune in to learn about what drew Evan to work with SHSMD, what his goals for his first year are, and more. [Listen](https://support.doctorpodcasting.com/download/64958/shsmd/smd154.mp3) ## [Becoming the CEO of Your Life](https://www.shsmd.org/education/podcast?segitem=64808-becoming-the-ceo-of-your-life) _2024-10-04 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Tune in as we discuss how to transform your life by identifying your passion, finding focus, and defining your path, empowering you to seize control and unlock your full potential. [Listen](https://support.doctorpodcasting.com/download/64808/shsmd/smd152.mp3) ## [Building Morale, Metrics, and Community Ties with a Creative Communications Program](https://www.shsmd.org/education/podcast?segitem=64769-building-morale-metrics-and-community-ties-with-a-creative-communications-program) _2024-09-20 · SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators_ Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive media campaign, and employee recognition programs. Their efforts doubled Intranet engagement, generated over 300 positive media stories, and boosted employee satisfaction, healthcare quality, and recruitment. [Listen](https://support.doctorpodcasting.com/download/64769/shsmd/smd151.mp3)