# rich graham — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover rich graham. Page: Feed: --- ## [H-E-B’s Heavy Metal Merch Drop: From Viral Idea to Website Chaos](https://blog.bigpromotions.net/captivate-podcast/187) _2025-10-30 · The Merch Drop_ This week, I’m talking about H-E-B’s wild heavy-metal T-shirt collab with designer Connor Dwyer. What started as a fun grocery-store-meets-metal-band mashup turned into one of the most viral merch drops of the year. Here’s what’s happened: A fan design turned into an official partnership A charity angle raised $35,000 for Austin musicians A tech fail that left fans frustrated What small brands can… [Listen](https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/077dbe1d-9a04-483b-bb6a-5265e428aff3.mp3) ## [Chomps Austin Pop Up Event Was Genius](https://blog.bigpromotions.net/captivate-podcast/186) _2025-10-17 · The Merch Drop_ ‪@Chomps‬ the meat snack brand, pulled off one of the smartest pop-up activations of the year. They took over an old gas station in Austin for a back-to-school event: they cleaned out parents’ cars, handed out free snacks and branded merch, and turned everyday stress into a shareable experience. Experiential marketing like this works. It builds lasting brand equity. Small brands can learn from it.… [Listen](https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/d90b050a-84cc-4e2e-9146-2a920ff4981f.mp3) ## [Baggu X BART? Not so fast!](https://blog.bigpromotions.net/captivate-podcast/185) _2025-10-09 · The Merch Drop_ When is “ask forgiveness, not permission” a good idea? Baggu found out the hard way. At their new San Francisco store opening, the sustainable bag brand gave away BART-branded water bottles, hats, and stickers — without permission from Bay Area Rapid Transit. It wasn't really BART merch, Baggu thought it was OK to knock off the BART logo and make it their own. Not good! The stunt went viral, drew… [Listen](https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/b1ecc4e1-66d6-499b-947b-b8b0edf028f3.mp3) ## [King's Hawaiian O'Hare "Soft Wear" Merch Swap](https://blog.bigpromotions.net/captivate-podcast/184) _2025-10-02 · The Merch Drop_ King's Hawaiian just used branded merch to market a logo refresh at Chicago O’Hare Airport. Their team set up a booth with private changing rooms, and travelers swapped the clothes they were wearing for a free “soft-wear” sweatsuit. King's also gave out snacks, plus a travel pillow and eye mask. All traded clothing went to a Chicago charity. Simple execution that people remembered.… [Listen](https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/7490dfc3-e7e6-4f34-9546-0ebd154152ec.mp3) ## [McD's & US Open Cups, Aldi vs Trader Joes Bags, Spam Musubi Fund Raiser, Gorton's Fish Merch](https://blog.bigpromotions.net/captivate-podcast/183) _2024-09-30 · The Merch Drop_ Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy. McDonald's and the US Open use collectible cups to increase customer engagement and sales. Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End. Gorton's is updating its image with retro-style merchandise for younger consumers. Takeaways: Try… [Listen](https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/0d94b2cf-2d00-4b93-b8d3-5f21282b41b7.mp3)