Beyond Google: Search Behavior in the AI-Answer Era

The center of gravity for discovery has shifted. People still Google it, but more of the answers never leave the results page. Social feeds, retail platforms, YouTube, TikTok, AI chatbots, and the browser itself now compete with traditional search for the first moment of truth. In May 2024 Google rolled out AI Overviews in the […] The post Beyond Google: Search Behavior in the AI-Answer Era…