Return on Emotion (ROE): The Secret to Building Communities That Stick

Associations measure ROI, but the real magic is in ROE: Return on Emotion. When members feel connected, included, and energized, they don’t just show up—they stay, they contribute, and they bring others with them. That’s the power Liz Lathan, CMP, Co-Founder and Head of Content & Community at Club Ichi, brings to every community and event: designing “fun with purpose” experiences that turn…