416. Inside Stanley 1913’s evolution from utility to lifestyle

What started as a rugged utility product built for workers and outdoor enthusiasts has evolved into one of the most recognizable lifestyle brands in retail: Stanley 1913, part of PMI WW Brands LLC. Matt Navarro, global brand president, PMI WW Brands LLC (Stanley 1913), joins Retail Gets Real to discuss how Stanley balanced explosive viral growth with long-term brand building, global expansion and…