RESALE PLATFORMS:FREE SHIPPING SELLS; MESSAGING IS KEY

Free shipping sells. Whether someone is buying a pre-loved dress or a secondhand Peloton bike the promise of "free shipping" changes how quickly a purchase starts to feel like a good deal. In the small set of fashion heavy resale platforms I reviewed, free shipping was communicated as a headline rather than a clearly defined offer, leaving buyers and sellers to figure out the real terms,…