The Logline Problem: Why British TV Keeps Commissioning the Idea Instead of the Story

Somewhere in the British TV development process, the logline became the product. Not the story. Not the characters. The pitch. The elevator concept that sounds clean in a commissioning meeting and then struggles to hold together past episode two. This episode makes the case that British TV has built a development culture that selects for ideas that are easy to explain — and what that's costing us…