Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a second spike now, bookending the whole affair in Muck Rack's data — Julie Fels Masino is out. She did not need to be. Almost everything she decided was right. That is what makes this one worth your time.…