Why do people watch TV instead of movies?

Chris Coyier wrote a lovely post about why people watch TV instead of movies , in which he observed: Paraphrasing from what I remember, it’s that TV’s incentives are to make the most of it , not to make the best art possible, which is more aligned with movies. I’d think the budget and talent also favor movies (on average and per-minute). So why the imbalance in the other direction for me, and…