18 - The Art of Attracting Attention in Marketing and Sales

Show Notes: Episode Summary: You've heard it before: "Human attention spans are shorter than a goldfish's." But if that's true, why is Netflix putting out 10-episode series with hour-long episodes instead of 3-minute shorts? In this episode, we break down the two ways to handle shrinking attention spans—and why one of them is completely wrong. Spoiler: the answer isn't to make everything shorter.…