K-Beauty Expands Into Europe Amid Western Sales Surge

K-beauty expanding its overseas market penetration (Provided by Yonhap News) The core of the overseas business of domestic beauty companies is rapidly expanding from China and duty-free channels to North America, and now to Europe. According to the industry on August 12, APR's North American sales in the second quarter of this year surged by 264.6% compared to the same period last year to 376.3…