K-Beauty Tops $8 Million in LA Deals

A view of the K-Consumer Goods B2B Export Consultation site (Provided by KOTRA) K-beauty, which has overtaken France to claim the top spot in the U.S. import market, and K-food, which sparked the frozen gimbap craze, are tightening the reins on their targeting of the North American market. In the United States, the world's largest consumer market, a virtuous cycle where the popularity of Korean…