405. What the Hell is the Difference between a Brand Message & a Marketing Message?

If you’ve been stuck in the marketing message vs brand message debate, here’s the simplest way to end it: most solo business owners don’t need two separate messages. In this video, Dr. Michelle Mazur breaks down the difference between a brand message (your enduring story and positioning) and a marketing message (your campaign language designed to drive action), then shows you what replaces both.…