406. No One Cares What You Do (This is What They Care About Instead)

Newsflash: No one gives a crap about what you do. It's why your elevator pitch isn't landing — and it's probably not a credibility problem. Most consultants start pitching in the middle of the movie. They lead with the offer, the framework, the process — before the potential client or referral partner even knows what problem you solve. That's when you get the polite "sounds interesting..." and the…