407. How to Pick a Niche (Without Putting Yourself in a Box)

If "niching down" makes you want to run in the opposite direction, you're not alone and there's a good reason you feel that way. It's your brain doing exactly what brains do — resisting subtraction. 🔥 Grab the Free Message Reality Check: https://resources.drmichellemazur.com/reality-check In this video, I'm making the case that the problem isn't picking a niche. It's that we've been thinking…