Should Real Estate Agents Buy Internet Ads? Probably Not Yet

Buying a Facebook, Instagram, or Google ad can feel like a relatively inexpensive way to generate real estate business. But what is an agent actually purchasing? It is not a client. It may not even be a lead. The immediate purchase is exposure—the opportunity for someone to see a message, click, visit a landing page, or submit a form. Turning that activity into a closing requires an advertising…