Inside the Buyer's Mind: How Real Estate Buyers Actually Choose an Agent in 2026 and Where Most Agents Lose Them

It is 10:47 on a Tuesday night. A couple is sitting on their couch. They have been thinking about buying a home for six months and tonight something clicked. They open their phones — not to call an agent, not to visit a website — they open ChatGPT. And in the next four minutes, before either of them has spoken a single word to a real estate agent, they have already decided who they are probably…