WTF does GTM even mean? It depends...

I have a fascination, and sometimes an irreverence, for the way buzzwords can spread like wildfire in business. This is not a new habit. I have been making a small, happy nuisance of myself about it for years. In 2013 I started writing for the Red Hat Developer Blog about a DevOps transformation we were running inside Red Hat IT, and somewhere in that series I went on a tear about managerspeak .…