2026 Trends: A Year Of Change & Opportunity

26 isn’t just another year in market access — it’s a turning point. In this episode of Let’s Talk Rare , P4A dives into the trends that are about to reshape how rare disease therapies reach patients across Europe — and trust us, the ground is moving. Policy is back in the spotlight. With the EU Pharmaceutical Strategy resurfacing, the big question is: How do we reward innovation and keep medicines…