Rare Beauty’s New Fragrance Had Everyone Asking What I Was Wearing

When Selena Gomez released her inaugural fragrance for Rare Beauty , it quickly became one of my breakout favorite scents of 2025. Truthfully, I didn’t think she could outdo herself less than a year after such a successful first foray into the perfume world, but then she did just that earlier this month. Her sophomore scent, Rare Beginnings (which arguably makes a better name for a debut, but…