Cold Call Reluctance to $70K: One Rookie's Wedge Turnaround

Dawson Eastes had less than a year in the business, zero industry experience, and a bad case of cold call reluctance. Then his sales manager called him out in front of the whole team, he committed to memorizing 15 proactive service wedges, and he walked away with $70,000 in new business revenue, all without playing the quoting game. In this episode, Randy Schwantz breaks down how Dawson picked a…